Starbucks red cups

It’s coffee, not mass.

Starbucks red cups

As seasons change so do Starbucks’ cup designs, but this year many people are unnecessarily upset with the winter design, and have turned something as small as coffee cups into a major attack on Christmas and Christianity.

Typically red and featuring some sort of holiday design, such as Christmas ornaments, snowflakes, or gift boxes, many people consider these cups a winter and holiday tradition. However, this year Starbucks’ red cup design is a bit different than in years past. The cups remain red, but rather than featuring holiday designs, are completely plain.

This seemingly minor change has left many Starbucks customers overly upset. They claim that by removing holiday designs from these cups Starbucks is being anti-Christian, taking religion and Christmas tradition out of the holiday season. Some have even gone as far as to draw images such as crucifixes (despite Christmas being a celebration of Jesus’ birth and not his death, anyway) on their coffee cups, or to say “Merry Christmas” when asked by baristas for their name, forcing them to write the greeting, rather than a real name, on cups themselves.

To put it simply, this is absolutely ridiculous.

First of all, the designs featured on past cups were slightly religious at best. Snowflakes are not exclusive to Christmas and the same goes for gift boxes. Ornaments, though generally used for Christmas, have no religious background or purpose. Starbucks cups have never featured crosses or nativity scenes, or anything else noticeably Christian, so to say that by removing these images from cups Starbucks is taking Christ out of Christmas is extremely illogical.

Second, if this change brings any actual impact, it is a positive one. Not everyone celebrates Christmas, and not only is it better from a social standpoint to be more accepting, but this decision could potentially benefit Starbucks from a business standpoint as well. Any customers of religions that do not celebrate Christmas who may have felt offended or at least uncomfortable with the Christmas themed cups in the past are now more likely to patronize Starbucks during the holidays and year round. I am sure that Starbucks did not anticipate a loss of radical Christians who felt snowflake images on coffee cups were helping their side of the “War on Christmas.”

Of course, I’m sure that this group of radicals is a small one. A few people probably got upset about the change, and we have social media to thank for making it easier than ever for them to spread their ridiculousness to the world. As a Christian, I find it extremely unfortunate that small groups like this have the capability to make an entire religion seem so judgemental in the eyes of some people. Everyone has a right to be whatever religion they want, and everyone should have the right to a good cup of coffee. Religion does not need to be involved.

However, many celebrities have commented on this change, from pop culture stars such as Demi Lovato to political figures like Donald Trump. Lovato posted on Twitter, “Why doesn’t Starbucks at least make the cups about the actual season: winter?” but went on to say “Also, why do we care this much about a cup….?” in her next tweet. Trump, of course, is highly offended and suggested a Starbucks boycott. Celebrities including Lovato, Trump, and many others have helped put the new red cups in the public eye, turning them into a much bigger issue than they would have been otherwise.

This “War on Christmas” is a pointless one, and one that should have ended years ago. I think Starbucks is taking yet another good step toward this end, and perhaps the abundance of attention these coffee cups are getting will readdress the issue of equality this holiday season, hopefully having the reverse effect that radicals intend and reminding individuals and other businesses that they should not focus only on Christianity.

Even the remaining red color of winter cups holds some religious value with its representation of Christmas, especially when paired with the green Starbucks logo, and if anything, this should be done away with too. I understand that red cups have become a winter tradition for Starbucks and many of its customers, but I would not be surprised if this too was done away with in coming years.

The bottom line is, if the religious value of your holiday is based on a few ornaments printed on a coffee cup, or anything of the sort, you need to take a look in the mirror, consider your priorities, and then take a look outside. Winter isn’t all about Christmas for everyone, and I think it’s very wise of Starbucks to begin to acknowledge that.